French Quarter POV

In a pair of new television commercials, Kid Rock spreads the word about the great job a garbage company is doing in New Orleans’ French Quarter. Ironic, or appropriate?

Click here to view the commercials: http://sdtwds.com/videos.html

The company, run by Sidney Torres IV, has run commercials in the past featuring the slogan, “Bringing Class to Trash“. Does Kid Rock drive this message home, or is the company’s television commercial campaign set to go in a different direction? Either way, Torres is effectively drawing attention to SDT Waste and Debris.

Kid Rock has stayed in the tabloid news for his high profile marriage — and then divorce– with Pamela Anderson, who is not a byword for class herself. He was recently involved in a scuffle in a waffle house. And then there’s that music thing he does. “Bringing Class to Trash“ indeed!

Whether you’re a Kid Rock fan or not, you must agree that he does raise eyebrows and keep people talking. I guess that’s what an ad campaign is all about.

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